India’s media and entertainment (M&E) sector is poised for explosive growth, expected to more than triple to $100 billion within the next decade, according to Reliance Industries Chairman Mukesh Ambani. Speaking at the Waves Summit 2025, Ambani attributed this transformation to India’s unique blend of storytelling prowess and digital innovation.
Addressing a high-profile audience of industry leaders, policymakers, and creators, Ambani highlighted the powerful role of emerging technologies such as artificial intelligence, augmented reality, and virtual reality in reshaping content creation. He stressed that these tools empower India’s creative talent to reach global audiences and redefine the future of entertainment.
“Entertainment is not just soft power—it is real power. India’s timeless epics, from the Ramayana to the Mahabharata, exemplify storytelling that can unify and inspire a fragmented world,” Ambani remarked.
He also underscored the strategic and economic potential of the M&E sector, projecting its ability to generate millions of jobs and spark entrepreneurship across related industries. Citing the recent formation of JioStar—a major media merger between Star India and Viacom18 valued at $8.5 billion—Ambani emphasized the rising global influence of Indian content.
Celebrating the Waves Summit’s focus on culture, innovation, and collaboration, Ambani praised the Modi government and Union Minister Ashwini Vaishnaw for their support in accelerating India’s creative economy.